Gold Gains Hugely in Popularity Among American Investors – Gallup Survey 2023

June 06, 2023

by Ronan Manly Bullion Star

Gallup, the Washington DC analytics and surveying firm, recently released the findings of its annual ‘Economy And Personal Finance’ survey which asks the US public the simple question “Which investment asset class do you think is the best long-term investment?“.

And the results of the 2023 survey are extremely encouraging for gold, with 26% of survey respondents saying that they perceive gold to be the best long-term investment.

This 26% score for gold in 2023 is nearly double the 15% of respondents who opted for gold as the best long-term investment in the 2022 survey, and reinforces evidence seen elsewhere that there is an ongoing massive shift in gold’s favor among the US public right now.

Not only that, but the percentage of Americans opting for gold as the best long-term investment was also the highest result for gold in the annual poll since 2012, when 28% of the US public opted for gold. This means that the percentage of the US public who think gold is the best long-term investment is now at its highest for 11 years.