He Rescues Businesses and Families with Tom Reber

Kerry Lutz interviewed Tom Reber, founder of The Contractor Fight, about his experience in the home improvement contracting sector and how he helps struggling businesses turn their operations around. Reber emphasized the importance of a mindset shift for contractors to focus on marketing and sales, and the significance of small daily disciplines in achieving success. They also discussed the challenges of understanding financials and setting prices, the need for effective marketing and branding efforts, and the importance of daily sales efforts to maintain a steady stream of revenue. Additionally, they talked about the challenges of entrepreneurship, including the emotional toll it can take, and provided three actionable tips for boosting business and income: taking care of oneself, committing to building one’s brand, and learning how to communicate effectively.

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