I Love How Tesla Wreaks Havoc: Ford Slashes Prices of Electric Pickup Trucks, After Three Big-Fat Price Hikes. Let the Price Cutting Continue.

by Wolf Richter Wolf Street

Americans got battered for years by huge price hikes, especially on trucks, amid oligopolistic pricing behavior by legacy automakers.

Pickup trucks are a huge business in the US with obscene profit margins for automakers that, amid oligopolistic behavior, hiked prices every year in a similar manner, making sure that competition didn’t come down to price, but to marketing blitzes, power, luxury, etc. Ford is disproportionately dependent on its business of full-size pickup trucks, after having killed most of its sedan business. Any threat to Ford’s pickup business is an existential threat.

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