The Bud Light Boycott and Clueless Corporate Executives

May 25, 2023

by Ryan McMaken Mises.org

In perhaps one of the most unexpected and sudden shifts in consumer demand in recent years, sales of Bud Light have now fallen sizably for six weeks in a row, with no end in sight. The New York Post reported on Monday that “Sales of the US’s No. 1 beer were down 24.6% for the week ended May 13 compared to a year ago — slightly worse than the 23.6% dip they suffered a week earlier.”

But it’s not just Bud Light. Sentiment has turned against Bud Light parent Anheuser-Busch Inbev (AB Inbev) to the point that other brands at the company are seeing declining sales as well. Budweiser, Michelob Ultra, Natural Light, and Busch Light all experienced declines during the same period. AB Inbev has lost an “astonishing” $15.7 billion in value over the past six weeks.