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The Real Reason Why the Pharmaceutical Industry is Spending Far More on Television Advertising Than Anyone Else
by Michael Snyder End of the American Dream
If you still believe that television news exists to look out for your best interests, you are hopelessly naive. The big networks are going to protect their customers at all costs, and you are not their customers. You are the product. CNN, NBC, ABC, CBS and Fox are all trying to get as many of us watching as possible so that they can deliver millions upon millions of ad impressions to their true customers. Of course the biggest customers of all are in the pharmaceutical industry. According to Adweek, the pharmaceutical industry spent more than 400 million dollars on national television advertising during the month of March alone…
In March, prescription pharmaceutical brands spent an estimated $403.4 million on national TV advertising, according to recently released data from iSpot.tv, the real-time TV measurement company. That’s almost twice as much as the second top-spending category for the month, automakers (est. $216.1 million), and a 16% increase from prescription pharma’s February outlay.
Big Pharma is the giant elephant in the room and nobody else is even close.